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La Classique - 2014年 3月 18日

Mouawad Debuts 'La Classique' Watches

The Pinnacle of Classic Timekeeping

Mouawad, the luxury jeweler and watchmaker, never ceases to hypnotize its clients with artistic distinction and superb savoir-faire. The brand that has been manufacturing timepieces for 45 years under the label of Robergé, ventured in 2013 onto a new territory with the introduction of two watch collections carrying its distinct Mouawad signature, La Griffe for women and Grande Ellipse for men.

Carrying on the strategy that falls in line with the company’s plan of becoming a mono brand, Mouawad’s expert designers and watchmakers excelled yet again at crafting a new line of watches that blends timeless elegance with the essence of Swiss watchmaking traditions –La Classique.

Taking its design cues from classic simplicity, La Classique speaks of eternal sophistication, great attention to details, unparalleled manufacturing operations and high quality standards that are synonymous with Mouawad.

“La Classique, the third watch collection from Mouawad after La Griffe and Grand Ellipse, is a masterful blend of traditional Swiss precision and timeless style,” says Alain Mouawad, Co-Guardian of the brand. “There is a wide range of models at affordable prices available for customers who are looking to own a Mouawad Swiss made watch.”

Crafted from rose gold and steel, the four versions of La Classique - two for men and two for women - are available in an array of variations and at affordable price ranges starting at $3,150. 

For her, the choice lies between the La Classique Lady brimming with graceful beauty or the La Classique Lady Attitude whose innate glamour is destined to place its wearer in the spotlight. For men, the La Classique Gent is a refined day-to-day watch, while the La Classique Gent GMT appeals to cosmopolitan globetrotters with its second time zone. In short, all models are destined to grace the wrists of men and women who appreciate the value of everlasting beauty.

Mouawad timepieces have always been the favored choice of celebrities including Ramy Ayach, Joe Achkar, Elham Chahine, Nadia El Gendy, Ghada Abdel Razek, Nicole Saba, Raya Abi Rached,  May Ezzedine, Ward El Khal and of course the ‘Shining Sun’ of the Arab music industry and the face of La Griffe watch collection, Najwa Karam.